Since we work a month ahead, all ads that require design and build will be required to be turned in no later than the 10th
of every month and camera ready cannot be received no later than the 15th of every month. If you are sending all design
information via regular mail then send the raw files and information no later than the 5th of the month. Also all photos that
the client wants in the ad must also be provided at this time.

Due to the fact that distance can be a factor when creating ads from scratch, it is important that the salesperson
communicates effectively what the client wants. The more information that the ad department receives, the more
accurately we can create the ad. It may sometimes be necessary for the salesperson to sketch out the ad in front of the
client or for the client. It doesn’t need to be detailed, just able to communicate what the client wants to see in their ad.
Sometimes it would be information regarding a font preference or a model preference. All these details need to be
communicated to the ad department.

Ad Sizes
The salesperson must know what size the ad is going to be, as well as the cost to the client. If ads are going to be
provided to us, then the client must know the proper size of their ad must be in order to create it. There are Six different ad

1)        Full Page With Bleed  – 8.75” wide x 11.25” high
2)        Half Page HORIZONTAL -  7.75” wide x 5” high
3)        Half Page VERTICAL – 3.75” wide x 10.25” high
4)        Quarter Page – 3.75” wide x 5” high
5)        Business Ad Size (1/8 Page) – 3.75” wide x 2.375” high
6)        Directory Listing should include - Company Name, address, email, ph#, website, tag line and hi res logo

If the ad department is scheduled to design an ad, then the client will be provided no more than two proofs. One proof
when the ad is first designed, and one final proof if changes are required. It will be the clients, and the salespersons
responsibility to ensure that all information and logos are correct. Once final is approved then any information that has
been approved will be considered on the press. Last minute changes after the second proof may be accepted but no
other proof will be provided. The salesperson must be sure to communicate this to the client.  It is important that the ad
department stays in constant communication with the client. Therefore, it is vitally important that the salesperson
provides the ad department with all client contact information.

Please Note:
Due to time constraints, all proofs will be sent via e-mail or fax. It will be the salespersons responsibility to give the ad
department ALL e-mail addresses and telephone numbers necessary for the ad department to give proofs. Without any
contact information, any information sent by the salesperson will be assumed to be correct and the ad will be completed
without client approval.

Rules for Submitting Digital Art.
These can be either raw files to be used in the design of an ad or complete “camera ready” ads ready to be placed in the
magazine. Please save all files in CMYK color format in order to prevent color shift on the press.

Acceptable File Formats:
1) Adobe Illustrator [.ai] or Encapsulated Post Script [.eps] — Convert all type to outlines
and include all placed images.
2) Adobe Photoshop [.psd] – Great for provided layered art work but large file size makes sending  
via e-mail incredibly difficult.
3) Portable Document Format [.pdf] — Embed all fonts and leave color conversion
unchanged. As this file format makes your file uneditable, please ensure that you are
sending your final image/logo that you will expect to see printed.         
4) Tagged Image File Format [.tif] — Supply at 300dpi. Use LZW compression if necessary.
5) Microsoft Word [.doc] or PowerPoint [.ppt] documents. High resolution image files only please.
6) .JPEG and .GIF files are acceptable (and great for the web and e-mail) — Please supply at  
300dpi. no less

Unacceptable File Formats:

1) Microsoft Publisher Files [.pub]

2) Adobe PageMaker Files [.pm-] — unless it has been exported as .eps

3) Corel Draw files [.cdr] — unless it is exported and saved as an .ai or .eps

Any other file format not listed above or from any application we have not listed above.

Please Note:
All image and camera ready files sent via e-mail must be a 300dpi image saved using the JPEG format. Use as much
compression as is necessary in order to keep the file under 1.5mb. That is the largest file our e-mail server can handle.

Rules for Submitting Camera Ready Digital Art on Disk
If you supply a disk please make it either a CD or a ZIP disk.

1) If you send a disk, please supply a hard copy (original print out if possible) with your disk.

2) Make sure all your image files are at least 300 dpi at 100% size and resolution. Anything
less will not reproduce well.

3) Attach any fonts used with your files. If that is not possible, please supply the names so
we can try to accurately match your file.

4) If the work is going to be Full Color, convert to CMYK before submitting. Do not use the
RGB color model as all RGB files will be converted to CMYK and your colors may shift,
sometimes dramatically.

5) Please include the full file format names (i/e file name + .tif, .eps, .ai etc.)
when submitting files.

Regarding Return of Art.

All client disks, photos and information will be archived unless the client asks for them to be returned. It will be the
salespersons responsibility to provide return addresses for all clients who want their information returned.

Camera Ready – Means file is ready to be printed and requires no editing.
Raw Files – Any file necessary to the completion of an ad,
CMYK – Cyan Magenta Yellow and Black, the four colors a press uses to create a print
RGB – Red Green Blue, The colors seen on a computer monitor. Used in most internet images.
Font – A style of lettering used in an ad.
Color shift – When the colors in a photo or ad change because the printed piece doesn’t match what is seen on the
computer monitor.
DPI – Dots per inch. 300dpi is the minimum required for print.

Questions or Problems?
Email –
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